Trademark, whether it is a logo, slogan, symbol, or other design, identifies your brand at a glance. It tells the public that your company is the source of your products or services and distinguishes you from your competitors. Using the appropriate trademark sign or symbol—™, ℠, or ®—puts the public on notice that you are claiming trademark rights in your mark.You get the most benefit from using the trademark sign if you place it where it is obvious and where people expect to see it. Typically, you place the symbol immediately to the right and at the bottom of the logo.
What the Symbols Mean
There
are three different symbols you can use to claim trademark rights in your logo.
The TM symbol stands for trademark and is used for goods or products. The SM
symbol means service mark, and you would use it if your
company offers services, such as tax preparation or house cleaning. The R in a
circle can be used for goods or services and indicates that you have registered
your trademark with the United States Patent and Trademark Office (USPTO).
Why Register a Trademark
Because
you want the public to associate your trademark with your business and your
products, it is vital to protect it and prevent anyone else from using it. The
best way to protect your trademark is to register it with the USPTO. A mark that is
federally registered is valid in all 50 states. Alternatively, you can register
your trademark in your state if that is the only place you expect to do
business. While you can use the TM and SM symbol if your mark is unregistered
or if your registration application is pending, by federal law, you can only
use the R in a circle if you have a USPTO trademark registration.
Using the Trademark Sign
on Your Logo
There
are no hard and fast rules about where to place the trademark symbol, but you
want it to be obvious without interfering with the look of your logo. According
to the International Trademark Association, the
symbol is usually placed just to the right and at the bottom of the logo. It
may also be placed at the top right if it would otherwise interfere with the
logo or design. Always place the sign in the same place relative to your logo
and be sure to use it consistently. Using the symbol gives notice that you are
claiming trademark rights in your logo and can help you recover monetary
damages and lost profits in an enforcement action.
Trademark Registration
Process
Remember,
registering your trademark is the best way to protect it. And you cannot
legally use the R in a circle symbol without federal registration. But federal
law governs the application process for registering a trademark with the USPTO,
which can be daunting to approach on your own. The first step in the process is
to perform a search of existing trademarks to make sure your proposed trademark
is not already in use. While you can consult an experienced trademark lawyer,
you can also use an online service provider for help with preparing your federal registration application and
conducting the required search.
This post/blog is for informational
purposes only. The content is not legal advice.
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